Tuesday, January 27, 2009

Monday, January 26, 2009

Private faux finish lessons

This week we are doing something really cool. Ande, the Faux Pro, is giving private lessons to a business in our area. It is going to be sort of a mentoring/training thing at their place. Private lessons are great for so may reasons.

1) It is all about one-on-one attention. The customer gets so much love and attention and they so enjoy that.

2) It is more flexible than a classroom setting. The customer can ask questions and you can be more specific in teaching them.

3) Private lessons are a great way to increase your income!

If you are interested in getting private faux finish lessons or want to know more about it email me at thefauxguy@gmail.com.

Learn how to get more business!

This week is the final week to sign up for our small business marketing class coming up on Saturday. If you want to learn 5 proven methods to grow your business then you will definitely want to attend. For more info or to sign up go to:

http://estore.websitepros.com/2037472/Detail.bok?no=61

Email me at thefauxguy@gmail.com if you have any questions.

Thursday, January 22, 2009

The cobbler's children have no faux finish

As the saying goes "The cobbler's children have no shoes". As many of you know when you are in business for yourself the last person in the world to benefit from your products or services is YOU! Having gaps between jobs is most often filled with marketing, accounting, enhancing different aspects of your business, etc., etc., etc. We had a few days like that this week. The really cool and amazing thing is that we are doing some work to our house. Yipppeeeee!!!! Gotta love that. Now we can say not only are we faux finish pros, but we are teachers, and we have some really awesome stuff in our own house. And now the cobbler's kiddos are gazing at that really incredible looking living room wall.

Monday, January 19, 2009

Great home improvement and faux finish story

Here's an article on some ways to spruce up your home. Check out the section with my wife, Ande Crenshaw, from Mojo Faux Finishes. Here it is!

http://www.tennessean.com/apps/pbcs.dll/article?AID=2009901180337

Friday, January 16, 2009

New cabinets versus refacing versus custom cabinet refinishing. A true comparison

People looking to update their kitchens know that choosing the right option for their cabinets can be challenging. If you have talked with a salesperson from a home improvement store you have probably heard it all. Some say that you can't paint certain types of cabinets. Others will tell you that products will peel. The fact is that most of this is said with the purpose of getting the sale. That being said, I want to dispel some of the myths and provide some clear, concise, and honest information for you readers.

Myth 1 - You can't refinish melamine, laminate, or press board cabinets.

The Truth - You can definitely refinish cabinets. In fact, some of the best looks we have achieved have been on non-wood surfaces. It all depends on using the right products and applying the correct techniques.


Myth 2 - You have to spend a lot to get the look you want.

The Truth - No way! Custom cabinet refinishing is about 12% to 8% the cost of new cabinets and usually 1/3 to 1/2 the cost of cabinet refacing. One of our clients was quoted over $60,000 for a new set of cabinets. We refinished them for under $6,000. Wowww!!!!


What all of this comes down to is you have to hire people who know what they are doing. Cabinet refinishing with paints and glazes is certainly where it's at. Email us with questions or for more information.

Tuesday, January 13, 2009

Oh no, it's a bad economy! Ignore that idea and get business anyway!

Everybody is freaking out about a bad economy. People are so worried. I feel like it is my responsibility to say something about that. To paraphrase from a very known and timeless book, 'worry does not add anything to your height'. In other words, it doesn't accomplish anything productive. The important thing to remember in times like these is ACTION. In my opinion the best way to keep money coming in during these days is to learn tips from the pros and act on them. As many of you know our faux painting business has taken off this year. First of all, being a Christian I attribute our success to God. He is the beginning and end of all good things. There are also some things that we have done that I feel are very effective at growing business. Whether you have a faux finish business, a salon, an interior design business, or something else these things work. One small business marketing method that I would like to focus on is building a strong referral partner base. You might, and should, already get referrals from your customers. That source of business is invaluable. The types of referral partners I am talking about are people or businesses who are in a business that compliments or could logically compliment your own. Let's think about it for a second. If you own a pet store then where might you find viable referral partners. I would start with the following things in mind.

1) Who else would serve my same client base? In this case it would be pet owners or those who take care of pets.

2) Where would I find the most affluent group of these people? Maybe there are dog shows in town. There could be a grooming place or veterinarian clinic who you could partner with.

3) Now make a list of these people or groups. You can find them on www.yellowpages.com, by doing a Google search, or many other ways.

Now that you have the basics you are on your way. I am going to be covering this and many other small business marketing tips in our "Big-Time Marketing Ideas for Small Businesses" class coming up on Saturday, January 31, 2009. Feel free to call or email me with any questions.

Sunday, January 11, 2009

Faux finish giveaways, faux painting discounts, tips, and news

Wants tips on faux painting and the faux finish finish business? Looking for discounts our faux paint products? Want to hear about the newest classes and faux finish training? If you do then sign up for our newsletter. All you have to do is go to www.mojofaux.com. Go to the bottom of www.mojofaux.com. Sign up today and you will begin getting our monthly newsletter next month.

Tuesday, January 6, 2009

Faux painting on the job!

Ande, the Faux Pro, just completed an amazing glazed medallion. This type of finish is similar to the ones taught in our cabinet refinishing class. Check it out below and get more information about the course online at www.mojofaux.com.

Monday, January 5, 2009

Great new faux painting online portfolio/slide show!

Video, video, video. Anyone who follows marketing trends and particularly those online knows that the internet is king. The other day I heard that over 80% of home sales begin by someone looking for a house online. There is nothing like seeing what you are looking to potentially buy. Recently we added a Youtube video to our Home Page. Traffic is up tremendously! Check out some of our faux painting pics when you get a moment.